Zack Shuler is the Director of Growth & Business Intelligence at Asheville Dispensary, where he leads e-commerce growth initiatives across customer acquisition, retention, and lifecycle marketing in the hemp and cannabis space. He leverages data-driven strategies across SEO, Google Ads, Meta Ads, programmatic display, email marketing, conversational marketing, and customer retention to deliver seamless customer experiences. With more than eight years of experience, Zack has a proven track record of scaling both online and retail channels by blending deep industry knowledge with analytical insight to drive sustainable growth in a highly regulated market.
Zack earned his B.S. in Marketing and has developed extensive on-the-job expertise in digital strategy, customer lifecycle optimization, and website performance. He has spearheaded initiatives at Asheville Dispensary that include launching new product lines, building loyalty programs, and creating educational content designed to increase both customer retention and brand trust. His published articles on avldispensary.com provide readers with accessible insights into hemp education, product knowledge, and industry trends.
Before his career in e-commerce, Zack gained hands-on agricultural experience working on one of the first woman-owned, licensed hemp farms in South Carolina. This foundation gave him a unique perspective on hemp cultivation and the early growth of the U.S. hemp industry — knowledge that continues to shape his approach today.
Beyond his professional work, Zack enjoys trail running, biking, wakeboarding, and disc golf. He lives in Johnson City, TN, and is an active contributor to Asheville Dispensary’s mission of educating customers and fostering trust in the hemp and cannabis space.
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