Every April 20th, cannabis enthusiasts light up across the globe in celebration of a date that’s become legendary: 420. But what exactly is 420? Where did it come from—and why does it matter so much in the cannabis community?
At Asheville Dispensary, we’re not just asking the question—we’re celebrating the answer. So let’s dive into the roots of 420 and how we’re bringing the party to life this year in Asheville, NC and Chattanooga, TN.
The Origin of 420: From After-School Hangouts to Global Holiday
Believe it or not, the term 420 traces back to a group of high school friends in California—known as The Waldos—who used it as a secret code to meet up and search for a rumored cannabis crop. They’d meet at 4:20 p.m. after school, and over time, “420” became their shorthand for smoking weed.
Fast forward a few decades, and what started as a private joke spread through Grateful Dead circles, caught the attention of High Times Magazine, and took on a life of its own. Now, April 20th (4/20) is the day to celebrate cannabis culture, from legalization wins to new product drops, smoke sessions, and community gatherings.
So, What Does 420 Mean Today?
Over the years, 420 has evolved into something much bigger than a time on the clock or a date on the calendar. It’s become a symbol—a cultural touchstone that represents a shared love of the plant and everything it brings into our lives. Today, 420 is about more than just lighting up. It’s about what cannabis stands for and the community it’s helped cultivate.
At its heart, 420 is a celebration of:
- 🌿 Cannabis Culture & Community – From underground smoke sessions to mainstream acceptance, 420 honors the people who’ve shaped and sustained this movement. It’s about shared experiences, storytelling, and the bond between those who find joy, relief, and connection through the plant.
- ⚖️ Legalization & Social Justice – 420 is also a reminder of the fight for fair laws and equitable access. It’s a moment to reflect on how far we’ve come, and how much further we need to go—especially when it comes to expunging past cannabis convictions and building an industry that includes everyone.
- 💚 Self-Care, Healing & Mindful Use – Cannabis isn’t just for getting high—it’s a tool for wellness. Whether you use it to ease anxiety, boost creativity, improve sleep, or simply slow down, 420 celebrates the plant’s power to support our health and well-being.
- 🔥 Joy, Fun & Freedom – Let’s be real: 420 is also just a good time. A reason to laugh with friends, try a new strain, enjoy an edible, and soak up the energy that comes with being part of something bigger than yourself.
Whether you’re new to cannabis or a seasoned connoisseur, 420 is ultimately about connection—to the plant, to your own body and mind, and to the wider cannabis community. It’s a day to come together, honor the journey, and celebrate the plant that continues to inspire, heal, and elevate us all.
How Asheville Dispensary Is Celebrating 420 This Year
We’re elevating the 420 celebration in 2025 with more energy, more community, and more cannabis than ever before. From back-to-back block parties and exclusive strain drops to can’t-miss in-store deals, we’re pulling out all the stops to make this the most unforgettable 420 yet.
Here’s how we’re lighting it up this year:
Asheville 420 Block Party — Saturday, April 19th
We’re starting the celebration early with a huge 420 Block Party in the heart of West Asheville, and trust us—you don’t want to miss it. We’re turning up the vibes with live music performances, local food trucks, and a curated lineup of artisan vendors and creators that showcase the best of Asheville’s art, culture, and community.
We’ll have exclusive giveaways, interactive experiences, and a festive atmosphere where you can connect with friends, meet fellow cannabis lovers, and explore what Asheville Dispensary is all about. Whether you’re here for the music, the munchies, or the flower—we’ve got something for everyone.
It’s also the perfect time to shop our early 420 deals, sample new limited-edition strains, and get a head start on your weekend sesh. Come hang with the crew, celebrate cannabis culture, and kick off the high holiday the Asheville way.
Chattanooga 420 Block Party — Saturday, April 20th
This year, 420 falls on a Sunday, and we’re bringing the full celebration to downtown Chattanooga with a high-energy block party that blends Southern charm with cannabis culture.
Join us at our Manufacturers Road location for a full-day event featuring live DJs and performances, local food favorites, artisan pop-ups, and a crowd that knows how to vibe. Whether you’re a seasoned smoker or just here for the experience, this is where community meets cannabis in the best way possible.
We’ll have exclusive one-day-only deals, free swag, product drops, and the kind of atmosphere that turns first-timers into regulars. From laid-back lounges to live beats, this party is all about celebrating the plant, the progress, and the people who make it all possible.
If you’re in the region, this is the 420 destination—come through and experience a celebration that’s uniquely Chattanooga, powered by Asheville Dispensary.
420 In-Store Deals You Don’t Want to Miss
Friday, April 19th (Asheville & Chattanooga Stores)
- ✌️ 2x Loyalty Points – earn 10% back on your purchase
- 🌿 25% Off All Flower
- 🍬 30% Off All Edibles
- 🚬 BOGO Pre-Rolls
- 🌟 Exclusive 420 Flower Strain Drop
Saturday, April 20th
- 🌿 25% Off Flower
- 💨 Buy 1 Vape, Get the 2nd 50% Off
- 🔥 Spend $50, Get a Free Lighter
- 🚬 BOGO Pre-Rolls (again, because you love ‘em)
- 🌟 Exclusive 420 Flower Strain Drop
Final Puff
420 isn’t just a time—it’s a tradition. From its rebellious roots to its current status as the cannabis industry’s biggest holiday, 420 is a day to celebrate progress, plant medicine, and the people who love it.
So whether you’re rolling up, stopping by our shop, or dancing in the street at one of our block parties—Asheville Dispensary has everything you need to make this 420 your highest holiday yet.
Happy 420 from the Asheville Dispensary team!
